Nozawa Onsen's village center is a collection of narrow streets with ryokans (inns), minshuku (more rustic inns) and souvenir shops congregated on the slope at the base of the Nozawa ski resort. The village has a lively and slightly traditional atmosphere.

Nozawa Onsen has more Japanese style hotels than some other resorts, so booking through an agent is the easiest way to ensure you know what you're getting. There is also the Japan Museum of Skiing at the bottom of the Hikage slope which is worth checking out to get an idea of the regions amazing history and ski culture.

The hot spring mineral water in Nozawa is unrivaled, with over 30 natural springs supplying the ryokans and also 13 free public baths. Of these, Oyu, with its traditional wooden architecture, represents the best of Nagano's onsen culture. Due to it's impressive heritage, Oyu is usually busier than many of the other onsens, and is also extremely hot! Also distinctive of Nozawa Onsen is the Ogama spring where locals go to cook vegetables in the hot onsen water.